It's Time for Prevention

Zero Tolerance
Project Type

2D Animation

services provided

Explainer video


Campaign film drawing a direct line between gender inequality and violence

Zero Tolerance needed a campaign film which showed how discrimination and gender inequality lead directly to violence against women. I drew on their strong monochrome branding, playing with the light and shadow, and with things emerging out of darnkess and being dragged into the light. It also needed to retain an organic, human feel, with lots of natural textures and hand-drawn elements.

Artwork and animation by me. Script development and sound design by the team at media co-op.

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